How Strict Pricing Enforcement Killed a Product
A Cautionary Tale from the Real-World About the Perils of Enforcing Ridiculous Pricing Policies
To many, strict enforcement of pricing policies seems like a great idea. But when those policies are lacking, enforcement can be disastrous. In this hilarious case study, you'll learn about:
- Why an engineering degree does not automatically qualify someone as a pricing expert.
- Why basic pricing models that look good on paper are rarely effective in the marketplace.
- How and why discounting in the field can be a good thing when different segments exist.
- The many lessons that can be learned from someone else’s multi-million-dollar mistakes.
This case study is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Enabling Remote Sales At Scale
Ready or not, the remote/virtual mode of interacting with customers and prospects is here to stay. So, how do you equip your team with the right tools, skills, and practices to be most effective?
View This Webinar -
Exploring the Principles of Sales Process Excellence
There's a big difference between just "trying to improve" in a general sense and using a fact-based method for driving systemic improvement. In this expert interview, Michael Webb discusses applying the time-tested principles of process improvement to B2B sales.
View This Interview -
Evaluating Top Sales Methods
How do you know your team is using the most effective sales method for your particular business situation? And if necessary, how do you facilitate a productive change?
View This Webinar -
Lowering the Cost of Customer Churn in B2B
It's not uncommon for 30-50% of a company's customer base to be in some stage of defection. We spoke with Javier Aldrete and learned the new approaches companies are using to recover the revenue they're losing to customer defection and churn.
View This Interview
Come Join Our Next Webinar
Digital First Sales Operations
Optimizing Sales Capabilities for the Modern Digital Landscape
