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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's a typical ratio of Sales Ops headcount to Sales headcount?
  • What are the main reasons sales training doesn't stick over time?
  • What's the difference between "explicit" and "latent" demand?
  • Shouldn't product training count as sales training?
  • When conducting research interviews, how many should we try to conduct?
  • What's the difference between lead generation and cultivation?
  • What's the difference between defection detection and customer retention?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Why is customer retention so much more important in B2B than in B2C?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • B2B eCommerce Channel Pricing Practices

    Market dynamics have kicked B2B ecommerce trends into high gear. In this session, we dispel eight myths of B2B ecommerce and explore ten critical strategic pricing principles you'll want to embrace.

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  • Competitive Kill Sheet Development Workbook

    To help you gather and distill the essential information to create effective competitive kill sheets, answer the questions in these worksheets with as much detail as possible. An example of a fictitious competitive kill sheet is provided at the end of the workbook.

    View This Tool

  • Fooling Yourself About Customer Retention

    In this Expert Interview, Rick Reynolds, the CEO of AskForensics, discusses their latest research and reveals a number of effective strategies for maintaining strong customer relationships and retaining your most valuable accounts.

    View This Interview

  • Diagnosing Sales Problems

    Failing to identify the true root causes of sales performance problems often leads to a frustrating game of Whack-A-Mole. In this on-demand training webinar, learn how to identify and correct the real root causes behind sales performance issues.

    View This Webinar