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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Why should we care about what's happening in the lead generation process?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What kinds of things should a Sales Ops group be focusing on?
  • Should we be able to command a price premium for every value-gap we identify?
  • Why are the early signs of customer defection so difficult to spot?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Predictive Sales Analytics

    Predictive sales analytics has proven to be a powerful tool for improving effectiveness and boosting results at-scale. In this on-demand webinar, we demystify the core concepts and applications in sales environments.

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  • The Fundamentals of Effective Subscription Pricing

    With subscriptions, the first order is just a fraction of the business you hope to get over time. So how do you do get the pricing right? In this recorded webinar, learn the processes, practices, and measures that can boost subscription pricing effectiveness.

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  • Beyond Reporting with Sales & Pipeline Analysis

    To actually improve overall sales performance in a big way, reporting alone simply WILL NOT get you there. This recorded training session shows you how to make the transition from reporting to true sales and pipeline analysis that can drive improved sales performance at-scale.

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  • The Sales Capability Self-Assessment

    To identify areas for improvement and help gauge the efficacy of your company’s strategic and tactical sales capabilities, simply answer the 190+ questions in this self-assessment as truthfully and objectively as possible.

    View This Tool