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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Where Should Sales Ops Report To, or Up Through?
  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • Why is customer retention so much more important in B2B than in B2C?
  • Why shouldn't we just focus our attention on our largest customers?
  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
  • Should I give my salespeople a specific price, or is a range OK?
  • How do you make sure improvements stick and don't go back to normal?
  • What's the difference between "explicit" and "latent" demand?
  • How Should a Sales Ops Function Be Structured?

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