Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• How can we see the customer spend that we aren't getting?
• Should we be able to command a price premium for every value-gap we identify?
• What kinds of things should a Sales Ops group be focusing on?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What's the difference between a "defined" and "undefined" market?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• Who cares "how" we hit the numbers, as long as we hit them?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?