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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What are the different types of sales training we need to be aware of?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • How do you make sure improvements stick and don't go back to normal?
  • How would we modify our systems to incorporate our sales training?
  • What's the difference between "explicit" and "latent" demand?
  • What are the main reasons sales training doesn't stick over time?
  • What are the primary components of an effective sales strategy?

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