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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Who cares "how" we hit the numbers, as long as we hit them?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What are the primary components of an effective sales strategy?
  • How do you make sure improvements stick and don't go back to normal?
  • Is classroom training better than web-based training?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • How to Hire Great Sales Ops People

    How do you identify Sales Ops candidates with the raw materials to be most successful? In this on-demand webinar, you'll learn the most important attributes you should look for when building your team.

    View This Webinar

  • How to Accelerate "Land and Expand"

    Simply put, the faster and more consistently you can grow newly acquired customers, the more valuable your entire enterprise becomes. In this on-demand webinar, learn strategies and tactics other teams have utilized to improve "land and expand" performance.

    View This Webinar

  • Structuring Effective Sales Ops Functions

    This research brief answers three popular questions about Sales Ops structures, including: Should Sales Ops be distributed or centralized? Where should Sales Ops report to, or up through? How should a Sales Ops function be structured?

    View This Research

  • Effective Sales Enablement

    The concept of "sales enablement" can be somewhat confusing. While there are different definitions, our research has identified a number of core themes and best practices that spell success.

    View This Webinar