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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Why don't great salespeople make great sales managers?
  • How can pricing and discounting affect lead generation?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Are most strategic, "next level" Sales Operations groups found in large companies?
  • Is classroom training better than web-based training?
  • What's the difference between sales enablement and sales effectiveness?
  • What is a "Steady State" customer defection and how do I spot it?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • What are some typical things that can hurt lead generation?

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