Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between "explicit" and "latent" demand?
• My company seems to love platitudes. How do I get others to focus on real messages?
• How Should a Sales Ops Function Be Structured?
• When conducting research interviews, how many should we try to conduct?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• Aren't people usually the root-causes behind most sales and marketing problems?
• What kinds of things should a Sales Ops group be focusing on?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• If we hire experienced reps, shouldn't they already know what to do?