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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between sales enablement and sales effectiveness?
  • How would we modify our systems to incorporate our sales training?
  • We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
  • How do we know what tweaks to make in the various stages of our funnel?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Why are the early signs of customer defection so difficult to spot?
  • How can we see the customer spend that we aren't getting?
  • What's the difference between "explicit" and "latent" demand?
  • Should Sales Ops and Marketing Ops be combined? Is this common?

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