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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should I share the results of our marketing research with the sales team?
  • What's a good cost-per-lead? Are there any benchmarks?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • Is classroom training better than web-based training?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • How are B2B sales operations using predictive analytics?
  • Why are the early signs of customer defection so difficult to spot?
  • Can modeling account potential help me with forecasting?
  • What's a typical ratio of Sales Ops headcount to Sales headcount?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Boosting the Sales Ops Team's Influence

    How can Sales Ops implement their plans and improve results when they lack the direct authority to ensure that those plans are executed? In this session, learn to leverage the principles of influence and persuasion.

    View This Webinar

  • Anticipating Competitors' Sales Moves

    Your competitors' sales actions (and reactions) add even more complexity to a sales operation. So what can you do to better anticipate competitive moves and prevent them from spoiling your selling efforts?

    View This Webinar

  • Competitive Kill Sheet Development Workbook

    To help you gather and distill the essential information to create effective competitive kill sheets, answer the questions in these worksheets with as much detail as possible. An example of a fictitious competitive kill sheet is provided at the end of the workbook.

    View This Tool

  • The Fundamentals of Sales Intelligence

    In Sales Ops, it's easy to feel like decisions are made in a vacuum. But the reality is that there are many sources of intelligence you can leverage to help the sales team sell more effectively, now and in the future.

    View This Webinar