Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- How do we know what tweaks to make in the various stages of our funnel?
- What’s the difference between “hard” and “soft” value-drivers?
- Shouldn't product training count as sales training?
- Should we be able to command a price premium for every value-gap we identify?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- My company seems to love platitudes. How do I get others to focus on real messages?
- What’s wrong with "management by result"?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Moving the "Meaty Middle"
The primary focus for Sales Ops should be on improving the performance of the middle-of-the-road salespeople who comprise the majority of the team. In this on-demand webinar, learn why it's so important and how to make it happen.
View This Webinar -
Exposing Your Differential Value Step-by-Step
From our best practice research, we’ve cut through the complexity of value-based selling to provide a simplified, step-by-step tutorial for understanding and exposing the differential value of your offerings.
View This Tutorial -
The Pitfalls of Sales and Marketing Alignment
Sales and marketing alignment can sometimes do more harm than good. These real-world case studies expose the costly downsides of alignment and reveal the mindset that's often more effective to adopt.
View This Case Study -
How Many B2B Sales Teams Lack Negotiation Skills?
Recently, we conducted a PulsePoll to better understand the extent to which B2B sales teams were taking steps to develop and maintain skills in negotiation. Explore what we learned in this Research Brief, complete with helpful charts and analysis.
View This Research
Come Join Our Next Webinar
Enabling Intelligent Growth
Delivering on Growth Imperatives While Protecting Sales Performance
