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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • How do I know if my value messages are really "strategic"?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • When conducting research interviews, how many should we try to conduct?
  • If we hire experienced reps, shouldn't they already know what to do?
  • Shouldn't product training count as sales training?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What kinds of things should a Sales Ops group be focusing on?
  • Why should we care about what's happening in the lead generation process?
  • How are B2B sales operations using predictive analytics?

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  • How to Fight a Price War

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  • Demonstrating the Value of Sales Operations

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