Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What's a good cost-per-lead? Are there any benchmarks?
• What’s wrong with "management by result"?
• Why should we care about what's happening in the lead generation process?
• Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
• Are marketing automation tools really all that? What can and can't they do, really?
• What should I do with the leads that sales people disqualify?
• To be most effective, which major growth drivers should we be focusing on?
• How do we get organizational support for tightening up our targeting criteria?