Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• My company seems to love platitudes. How do I get others to focus on real messages?
• How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
• Who should be responsible for cultivating leads?
• We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Why should we care about what's happening in the lead generation process?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• How can I tell if a customer is defecting early enough to do something about it?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Where Should Sales Ops Report To, or Up Through?