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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • Should Sales Ops Be Distributed or Centralized?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • To be most effective, which major growth drivers should we be focusing on?
  • Why shouldn't we just focus our attention on our largest customers?
  • What’s wrong with "management by result"?
  • Won't sales managers know which skills need shoring up amongst their reports?
  • How do I know if my value messages are really "strategic"?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • How are B2B sales operations using predictive analytics?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Measuring the Financial Impact of Sales Ops

    How do you measure a Sales Ops function? How do you calculate what you're really getting from your investments? In this on-demand webinar, learn what other Sales Ops groups are doing to measure and communicate their contributions in dollars and cents.

    View This Webinar
  • How to Deal With Churn

    How can we mitigate churn and retain more of the customers, revenues, and profits we've acquired? In this webinar, learn a simple methodology for figuring out what's best in your situation.

    View This Webinar
  • How to Boost the Perceived Value of Sales Operations

    As sales ops practitioners, we need to recognize that not everyone in management understands what we do. In this Express Guide, learn nine strategies and tactics for proactively enhancing the internal perceptions and profile of your sales ops function.

    View This Guide
  • Igniting Revenue Operations for Growth

    In this Express Guide by Alexander Group, learn how growth companies are evolving Sales Operations into the emerging field of Revenue Operations (RevOps), which is taking on broader responsibilities.

    View This Guide