How to Identify & Target Your Best Prospects
Accelerate Your Growth by Pursuing the Right Prospects and Opportunities
Every year, B2B sales and marketing teams waste millions of dollars and thousands of hours desperately chasing the wrong business. Of course, they don't know it's the wrong business until after they've lost the deals. And even then, it's much easier to blame competitive actions or market conditions than focus on the real culprit: Bad targeting decisions. In this on-demand training webinar, you will learn about:
- Why targeting decisions can be the most-powerful strategic decisions you'll ever make.
- The misconceptions that prevent B2B companies from making good targeting decisions.
- Identifying the types of prospects and opportunities that can fuel exponential growth.
- Strategies and tactics for zeroing-in on your best prospects in the broader marketplace.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
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How to use competitive analysis to identify actionable opportunities to gain strategic advantage, expose competitive gaps, provide differentiation beyond price, and reduce competitive pressures.
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The Negotiation Tactics Cheat Sheet
Study and internalize these descriptions to better understand and identify many of the most common negotiation strategies and tactics your team will likely encounter in the field.
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Maximizing the Effectiveness of Inside Sales
In recent years, inside sales has been changing dramatically and leading teams are now playing a much more strategic role. In this on-demand webinar, you'll learn new strategies and tactics for boosting inside sales' performance and contribution.
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Making Change Happen
How do you get an organization to move away from the status quo and actually embrace doing things differently? With the dynamics involved, effective change management requires a more strategic approach.
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