SellingBrew

Insights & Tips

Already a subscriber? Login

Become a subscriber and unlock an information arsenal focused on making your sales operation more effective.

“Tricking” Salespeople Into Pricing Better?

A case study in the SellingBrew Playbook — Using a Cost-Plus Mindset to Your Advantage — brings to mind some interesting questions about results versus best practices, transparency versus expediency, and leadership versus politics.

In this case study—or war story, really—a consultant relays his experiences in dealing with a sales team’s entrenched cost-plus mindset and a company’s dysfunctional leadership team. In the end, faced with a looming financial crisis as well as a crisis in leadership, an expedient solution was devised—one that many would characterize as “tricking” the sales team into pricing more effectively.

As it ultimately improved the company’s financial performance, one could argue that the solution did indeed work. And while the solution would hardly be considered “best practice” in most circles, from a problem-solving perspective one could say that the solution made the best of a very bad situation.

But while the case makes for very interesting and entertaining reading, it also begs some important questions about the pursuit of improved performance:

  • Is organizational transparency more important than organizational survival?
  • Is generating results more important than doing things the right way?
  • Is there really a “right” way, or does it depend on the specific situation?
  • Does politics play a greater role than the textbooks would have us believe?
  • When should we work around barriers, rather than tackling them head on?
  • What is our responsibility to our co-workers when they’re the problem?
  • Can any amount of performance improvement overcome a lack of leadership?

Most of those who read the case study will no doubt shake their head in disgust—about both the situation and the ultimate solution.

But I’m also guessing that there will be more than a few readers who will be nodding their heads—maybe not in agreement, but in sympathetic understanding. These people likely recognize similar elements in their own environment, and they’ve likely considered employing some unorthodox solutions of their own at some point.

Because, like it or not, business these days is rarely “by the book.”

Get Immediate Access To Everything In The SellingBrew Playbook

Related Resources

  • How to Accelerate "Land and Expand"

    Simply put, the faster and more consistently you can grow newly acquired customers, the more valuable your entire enterprise becomes. In this on-demand webinar, learn strategies and tactics other teams have utilized to improve "land and expand" performance.

    View This Webinar
  • Moving the "Meaty Middle"

    The primary focus for Sales Ops should be on improving the performance of the middle-of-the-road salespeople who comprise the majority of the team. In this on-demand webinar, learn why it's so important and how to make it happen.

    View This Webinar
  • Exceptional Sales Ops Teams

    Sales Ops is still evolving and there are no long-standing rules for how everything should work. But there's a lot to learn from teams with a track record of success. In this on-demand webinar, we explore the common traits and mindsets of successful Sales Operations groups.

    View This Webinar
  • Tweaking Your Sales Strategy to Improve Margins

    A well thought-out strategy can reduce pricing pressure and increase deal velocity. Learn how relatively small adjustments to your sales strategy in a few high-leverage areas can combine and compound to produce dramatic results.

    View This Guide