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Demonstrating the Value of Sales Operations

Quantifying and Communicating the Contribution and Impact of Your Sales Operations Team

While the importance, contribution, and value of long-established business departments tends to be taken as a given, relatively new Sales Operations functions will often have a bigger hill to climb. From getting additional human resources to investing in new tools and technology, an all-too-common response from management is, "Well, what have you done for me lately?" In this on-demand webinar, you'll learn about:

  • How other teams have moved beyond being an administrative expense to being seen as an investment in profitable growth.
  • The productivity metrics and contribution measures that can help make your case for additional investments and resources.
  • How to combat the common misconceptions and misunderstandings about the importance of sales operations in B2B today.
  • Proven approaches for internal communication and collaboration that reinforce your value and maintain ongoing support.

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More Subscriber-Only Resources From Our Library

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    Recently, we conducted a PulsePoll to better understand the extent to which B2B sales teams were taking steps to develop and maintain skills in negotiation. Explore what we learned in this Research Brief, complete with helpful charts and analysis.

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  • Innovating to Maximize Sales Productivity

    Without adding headcount, how do you pursue a host of new customers while retaining and growing a massive base of existing customers? Learn how one B2B sales organization increased their capacity, productivity and effectiveness…all at the same time.

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  • Prepping for the Next Sales Crisis

    When the 'stuff' hits the fan, some companies will overreact and make things worse. So how should you respond when something disruptive happens? And how do you prepare for the next crisis?

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  • Selling Through Uncertainty

    As Sales Ops practitioners, we're expected to make weighty decisions with imperfect information. How do we "illuminate" the landscape a bit? What steps can we take to reduce the ambiguity, uncertainty, and risk?

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