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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Why should we care about what's happening in the lead generation process?
  • How Should a Sales Ops Function Be Structured?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • How can I tell if a customer is defecting early enough to do something about it?
  • What are some typical things that can hurt lead generation?
  • How would we modify our systems to incorporate our sales training?
  • Why shouldn't we just focus our attention on our largest customers?
  • When conducting research interviews, how many should we try to conduct?
  • Should Sales Ops Be Distributed or Centralized?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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  • The Big Deal About "Modern" Sales Playbooks

    A lot of sales operations have been trying to determine whether playbooks are something they should be leveraging. And if so, how should they be going about it? In this expert interview, Christopher Faust helps cut through the confusion and provides guidance on topic.

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  • Diagnosing Sales Problems

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    New research shows that even the best-run companies have huge pockets of revenue and profit they just can't see. In this Expert Interview, we discuss what leading companies are doing to capture these "hidden" opportunities.

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