Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How is marketing automation different from CRM or sales force automation?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- What are the different buyer types we might be negotiating with?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- Won't sales managers know which skills need shoring up amongst their reports?
- What's the difference between sales enablement and sales effectiveness?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
- How can I tell if a customer is defecting early enough to do something about it?
- How do we get organizational support for tightening up our targeting criteria?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Being An Internal Sales Consultant
For sales operations functions, frustration and conflict would seem to be inevitable. But learn how an "internal consultant" mindset and approach can make driving improvements much easier...and far less frustrating.
View This Webinar -
Why Strategic Accounts Defect to Competitors
Learn what research conducted by AskForensics reveals about the real reasons companies fail to retain strategic accounts and what they can do about it.
View This Research -
How to Accelerate "Land and Expand"
Simply put, the faster and more consistently you can grow newly acquired customers, the more valuable your entire enterprise becomes. In this on-demand webinar, learn strategies and tactics other teams have utilized to improve "land and expand" performance.
View This Webinar -
Seven Signs Your Sales Team Needs Better Guidance
How do you know whether or not the data-driven guidance you're providing to your sales team is as good as it could be...and as good as it really needs to be? In this diagnostic, learn about seven tell-tale signs that your guidance may not be up to par.
View This Diagnostic
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Aligning Sales Ops to Business Strategy
Driving Sales Performance Within the Context of the Overall Business
