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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • How do we get organizational support for tightening up our targeting criteria?
  • Why is customer retention so much more important in B2B than in B2C?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • What kinds of things should a Sales Ops group be focusing on?
  • How Should a Sales Ops Function Be Structured?
  • To be most effective, which major growth drivers should we be focusing on?
  • What is a "Steady State" customer defection and how do I spot it?
  • What's the difference between lead generation and cultivation?
  • Who should be responsible for cultivating leads?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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  • Negotiating Profitable Deals

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  • B2B eCommerce Channel Pricing Practices

    Market dynamics have kicked B2B ecommerce trends into high gear. In this session, we dispel eight myths of B2B ecommerce and explore ten critical strategic pricing principles you'll want to embrace.

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  • Developing Better Forecasts

    In this on-demand webinar, learn about the seven major ways in which leading teams are approaching sales forecasting very differently to boost speed, accuracy, and overall performance and results.

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