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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Aren't people usually the root-causes behind most sales and marketing problems?
  • What is a "Steady State" customer defection and how do I spot it?
  • How are B2B sales operations using predictive analytics?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
  • What kinds of things should a Sales Ops group be focusing on?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What's the difference between lead generation and cultivation?
  • Should we be able to command a price premium for every value-gap we identify?

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