Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why shouldn't we just focus our attention on our largest customers?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• How do we know what tweaks to make in the various stages of our funnel?
• How do we get organizational support for tightening up our targeting criteria?
• If we spot a potential customer defection early enough, can we turn it around?
• Why would a B2B customer defect if they are saying they're satisfied?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• Won't sales managers know which skills need shoring up amongst their reports?
• What's the difference between defection detection and customer retention?
• How would we modify our systems to incorporate our sales training?