Attracting and Capturing Better Leads
Strategies and Tactics for Maximizing the Quantity, Quality, and Value of Sales Leads
Clearly, getting quality leads is a top priority for most sales teams. After all, those leads are often the fuel for the financial engine of the company. But it's incredibly frustrating when sales gets the blame for poor performance when the quality of leads is the issue. In this subscriber-only training webinar, you will learn about:
- The dynamics of B2B environments that present unique challenges for effective lead gen.
- How different metrics can help drive better internal perspectives on quality versus quantity.
- Methods for analyzing and diagnosing your lead flow to guide your improvement efforts.
- A number of straightforward optimizations and "tweaks" that can make a big difference.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Increasing Revenue Through Real Strategic Sales
It’s so easy to get caught up in the tactics of selling. But your sales strategy shouldn't take a backseat to the tactical to-do list. This recorded training session helps you get beyond the tactical and understand what real strategic selling is all about.
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Retaining & Growing Key Accounts
Taking a more systemic and programmatic approach to key account retention and growth by developing a real Key Account Program.
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Are They a Price Buyer or a Poker Player?
In this expert interview with Nelson Hyde of Holden Advisors, you will learn how to tell the difference between true price buyers and buyers who are bluffing.
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The Big Deal About "Modern" Sales Playbooks
A lot of sales operations have been trying to determine whether playbooks are something they should be leveraging. And if so, how should they be going about it? In this expert interview, Christopher Faust helps cut through the confusion and provides guidance on topic.
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Making Sense of AI For Sales Ops
Cutting Through the Hype to Deliver Tangible Sales Performance Gains
