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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between defection detection and customer retention?
  • What do close rates have to do with lead generation?
  • How can we see the customer spend that we aren't getting?
  • Why is customer retention so much more important in B2B than in B2C?
  • If we hire experienced reps, shouldn't they already know what to do?
  • How would we modify our systems to incorporate our sales training?
  • How can pricing and discounting affect lead generation?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

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  • Enabling Intelligent Growth

    As the clouds of market uncertainty clear, there's often a massive push for revenue growth and market expansion.So how do we deliver on new growth imperatives while protecting long-term performance?

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  • Sales Ops Productivity Boosters

    Under the current clouds of economic uncertainty, most teams are being asked to do even more with even less. So how do you make the most of what you've got?

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  • Making Sense of Sales Technology

    It's hard to make sense of the various sales technologies that are available today. How are they different? Do the differences actually matter? What do we need? How do we choose?

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