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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • Why don't great salespeople make great sales managers?
  • How is marketing automation different from CRM or sales force automation?
  • How do we get organizational support for tightening up our targeting criteria?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Should I give my salespeople a specific price, or is a range OK?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What are the primary components of an effective sales strategy?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Is classroom training better than web-based training?
  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?

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