Whitespace Analytics
How to Uncover Opportunities to Sell More to Your Existing Customers
You know there are untapped opportunities hiding in your existing customer base. You know there are customers who aren't buying all the volume they could. You know there are customers who aren't buying the range of products they could. They're buying this additional volume and these other categories from someone...just not from you...not yet, anyway. But what if you could find these customers? What if you could see volumes and categories you're missing? What if there was a way to analyze all of your customers at once, identify the whitespace opportunities, and serve them up to the sales team on a platter? In this on-demand webinar, you'll learn about:
- Why using a data-driven approach is the ONLY way to identify these types of opportunities at-scale.
- How to execute the seven step process for conducting the analysis and prioritizing your findings.
- Working with the sales team to refine your analysis and capture the opportunities you've identified.
- Understanding your options for ongoing automation and tracking revenue improvements over time.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Step-by-Step Marketing Research for Strategic Selling
In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic selling.
View This Tutorial -
Exceptional Sales Ops Teams
Sales Ops is still evolving and there are no long-standing rules for how everything should work. But there's a lot to learn from teams with a track record of success. In this on-demand webinar, we explore the common traits and mindsets of successful Sales Operations groups.
View This Webinar -
A Modern Approach for Fixing a Costly Revenue Leak
We recently went through a virtual negotiation training program that can help close the massive skills gap between buyers and sellers. In this research brief, we share our impressions and recommendations.
View This Research -
Fostering Productive Collaboration
In this recorded session, we discuss how to identify and influence the groups that contribute most to our sales performance and explore the 8 key ingredients for effective cross-functional collaboration.
View This Webinar
Come Join Our Next Webinar
Managing Risk in Sales Ops
How to Be More Proactive About Mitigating Real and Perceived GTM Risks
