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Assessing Your Sales Operation

How Do Your Capabilities Really Stack Up? Where Do You Need to Improve?

Understandably, companies tend to keep their sales capabilities pretty close to the vest. As a result, it can be challenging to know how your sales operation really stacks up. You might assume that your capabilities are pretty good---or even ahead of curve---when in reality, you're woefully behind and at a competitive disadvantage. As it's our job to research what leading companies are doing, the team here at SellingBrew is in a unique position to help. In this on-demand webinar, you'll learn about:

  • Leveraging process-and-practice benchmarking to gauge the efficacy of your sales operation.
  • The seven major areas of strategic and tactical sales capability you'll want to objectively assess.
  • A straightforward method of identifying specific functional weaknesses and capability gaps.
  • How to analyze your findings and prioritize your improvement efforts to maximize results.

This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Neutralizing the Sales Team's Go-To Excuses

    When things don't turn out as expected or desired, it's just human nature to look for explanations beyond what might be perceived as a personal failing. Learn how Sales Ops can address the common "reasons" for poor sales performance.

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  • Generating More Sales from Existing Customers

    Many B2B companies struggle to identify untapped sales opportunities and maximize revenue from the customers they've already acquired. In this four-part recorded training session, learn what leading sales operations are doing differently to grow share-of-wallet with existing customers.

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  • Being An Internal Sales Consultant

    For sales operations functions, frustration and conflict would seem to be inevitable. But learn how an "internal consultant" mindset and approach can make driving improvements much easier...and far less frustrating.

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  • Exploring the Sales Ops Center of Excellence

    This recorded training seminar discusses the two types of Sales Ops Center of Excellence we found in our research. Highlighting the critical differences between each type, we explore the decisions and steps that matter most in developing an effective Sales Ops Center of Excellence.

    View This Webinar