Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What do close rates have to do with lead generation?
• How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What's a good cost-per-lead? Are there any benchmarks?
• Can we use our existing sales funnel stages for optimization purposes?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What's the difference between a "defined" and "undefined" market?
• Who cares "how" we hit the numbers, as long as we hit them?