Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can pricing and discounting affect lead generation?
• What should I do with the leads that sales people disqualify?
• Is classroom training better than web-based training?
• Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• Why should we care about what's happening in the lead generation process?
• How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
• What are some typical things that can hurt lead generation?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?