Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if our top-selling salesperson is the worst at hitting target prices and margins?
• Can we use our existing sales funnel stages for optimization purposes?
• What's a good cost-per-lead? Are there any benchmarks?
• What's the difference between "explicit" and "latent" demand?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
• Is classroom training better than web-based training?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• How Should a Sales Ops Function Be Structured?