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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Our whitepapers aren't generating very many leads. Any suggestions?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • What's a "bounce-back" offer and when would I want to use one?
  • Should Sales Ops Be Distributed or Centralized?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • Can we use our existing sales funnel stages for optimization purposes?
  • What are the different types of sales training we need to be aware of?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • Should Sales Ops and Marketing Ops be combined? Is this common?
  • Should I share the results of our marketing research with the sales team?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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