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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What kinds of things should a Sales Ops group be focusing on?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
  • We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
  • What's a typical ratio of Sales Ops headcount to Sales headcount?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • How Should a Sales Ops Function Be Structured?
  • What are some typical things that can hurt lead generation?

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