How to Prevent Customer Defection
Learn How Leading B2B Companies Are Protecting Their Future with Innovations in Customer Retention
For most B2B companies, customer retention is crucial for survival. At SellingBrew, our research team has been focusing on how leading B2B companies are taking innovative approaches to customer retention. In this research report, you will learn about:
- Where companies are focusing their retention efforts and why --- it's not where you think.
- How customer defection and attrition really happens and why its so hard to spot in B2B.
- How companies are leveraging their sales data to identify the early signs of customer defection.
- What companies are doing to alert salespeople to defection risks early enough to take action.
This research is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
Your marketing materials are often the first things prospect see. Learn how to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even get a chance.
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How to Deliver Sales Training That Sticks
With the right approach, a sales training program can deliver lasting, profitable results. This step-by-step process guides you through designing effectiveness and stickiness into your sales training program right from the start.
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Avoiding Costly Mistakes in B2B Lead Generation
Finding ways to improve lead quality and quantity can be a target that's constantly moving. This recorded training session exposes our latest research, highlights common lead generation challenges and what some B2B companies are doing to overcome them.
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The Big Deal About "Modern" Sales Playbooks
A lot of sales operations have been trying to determine whether playbooks are something they should be leveraging. And if so, how should they be going about it? In this expert interview, Christopher Faust helps cut through the confusion and provides guidance on topic.
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