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How to Prevent Customer Defection

Learn How Leading B2B Companies Are Protecting Their Future with Innovations in Customer Retention

For most B2B companies, customer retention is crucial for survival. At SellingBrew, our research team has been focusing on how leading B2B companies are taking innovative approaches to customer retention. In this research report, you will learn about:

  • Where companies are focusing their retention efforts and why --- it's not where you think.
  • How customer defection and attrition really happens and why its so hard to spot in B2B.
  • How companies are leveraging their sales data to identify the early signs of customer defection.
  • What companies are doing to alert salespeople to defection risks early enough to take action.

This research is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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    Bringing a new sales rep onto your team can be a very expensive and risky proposition. And many common onboarding strategies can make things worse instead of better. This guide exposes 10 best practices our research team has found to be most effective.

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