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Building a Sales Ops Center of Excellence

How to Move Beyond Tactical Support and Transform Sales Operations Into a Strategic Driver of Sales Effectiveness

Sales Operations has long been characterized as a tactical support function. But Sales Ops has the potential to be a powerful leverage-point for driving significant revenue and profitability gains. In this tutorial, you will learn:

  • The overall concept behind a Center of Excellence and how it applies to the Sales Operations function.
  • Twelve ways in which a Sales Operations Center of Excellence differs from a traditional Sales Ops function.
  • Seven simple steps for transforming an existing Sales Ops function into a Sales Ops Center of Excellence.
  • Basic guidance and advice for how to start developing a Sales Ops Center of Excellence from scratch.

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