Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Can modeling account potential help me with forecasting?
- What should I do with the leads that sales people disqualify?
- Should Sales Ops and Marketing Ops be combined? Is this common?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- What are the different buyer types we might be negotiating with?
- Who should be responsible for cultivating leads?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- Is classroom training better than web-based training?
- Aren't people usually the root-causes behind most sales and marketing problems?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
Your marketing materials are often the first things prospect see. Learn how to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even get a chance.
View This Guide -
Seven Building Blocks of Sales Effectiveness
In sales, it can be challenging to know where to focus your attention and resources. This guide provides a framework of the seven areas where improvements have the most impact on close rates, cycle times, deal sizes, and margins.
View This Guide -
The Ugly Truth About Lead Generation ROI
Very often in business, the truth behind problems runs counter to what the people in charge actually believe. This entertaining case study reveals the true root-causes behind one company's "failing" lead generation programs.
View This Case Study -
Effective Sales Enablement
The concept of "sales enablement" can be somewhat confusing. While there are different definitions, our research has identified a number of core themes and best practices that spell success.
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