Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's the difference between sales enablement and sales effectiveness?
- Should we be able to command a price premium for every value-gap we identify?
- What's the problem with using BANT for prospect qualification?
- How is marketing automation different from CRM or sales force automation?
- Are most strategic, "next level" Sales Operations groups found in large companies?
- How Should a Sales Ops Function Be Structured?
- How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
- When conducting research interviews, how many should we try to conduct?
- What are the different buyer types we might be negotiating with?
- What should I do with the leads that sales people disqualify?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Getting Serious About Sales Effectiveness
What does it take to make your sales operation more effective? This on-demand webinar provides insights into what other sales operations are doing and the areas to focus your energies if you're serious about sales effectiveness.
View This Webinar -
Increasing Revenue Through Real Strategic Sales
It’s so easy to get caught up in the tactics of selling. But your sales strategy shouldn't take a backseat to the tactical to-do list. This recorded training session helps you get beyond the tactical and understand what real strategic selling is all about.
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Seven Building Blocks of Sales Effectiveness
In sales, it can be challenging to know where to focus your attention and resources. This guide provides a framework of the seven areas where improvements have the most impact on close rates, cycle times, deal sizes, and margins.
View This Guide -
Trade Secrets of Effective Lead Generation
There are common pitfalls many companies run into with their lead generation programs. This interview with Dan McDade, the author of The Truth About Leads, exposes why B2B lead generation is broken and what you can do to fix it.
View This Interview -
Seven Signs Your Sales Strategy Stinks
How can you tell if your sales strategy is really going to be effective? This diagnostic provides a straightforward self-assessment to help you evaluate the quality of your sales strategy.
View This Diagnostic -
Sales Analysis That Actually Makes a Difference
In this expert interview, Dev Tandon talks about how and why leading companies are looking at sales and business analytics differently. He also discusses some of the most powerful sales analyses these companies are using to drive clarity and results.
View This Interview -
"Better" Practices for Sales Operations
That lofty place of "best practice" can sometimes seem very far away. Fortunately, amazing results can be generated by just getting "better." In this webinar, learn how to adapt best practices in less than ideal situations.
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Demonstrating the Value of Sales Operations
As a relative newcomer on the corporate landscape, Sales Ops often struggles to secure resources and investment. In this on-demand webinar, learn about quantifying and communicating the impact and contribution of your Sales Operations team.
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How to Tackle Trade Tariffs
In this insightful conversation, Sean Arnold helps us sort through the issues and understand our options when addressing the latest addition to our list of challenges: trade tariffs.
View This Interview
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How to Quote Big Deals
Balancing the Risks & Opportunities When Quoting Large Bids and Contracts
