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Avoiding Costly Mistakes in B2B Lead Generation

Exploring the Major Mistakes That Can Make Your Lead Generation Efforts Much More Frustrating and Costly

Finding ways to improve lead quality and quantity can be a target that's constantly moving. But our latest research shows that some practices companies rely on just aren't that effective---in fact, they may be turning prospects away. In this recorded training session, you will learn about:

  • Why expecting sales reps to prospect, cultivate, and close is unrealistic and hurts the quality of the resulting business.
  • The challenges posed by leads that are TOO qualified and the huge opportunity missed through BANT qualification.
  • How your lead-gen registration forms could be costing you business and why you should consider trashing them.
  • The process changes some companies are making to significantly reduce their percentage of disqualified leads.

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More Subscriber-Only Resources From Our Library

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    Some amount of "friction" between Sales and Marketing is expected. Too much, however, is counter-productive. In this on-demand session, we discuss dozens of ways to address seven root-causes of friction and conflict between the Sales and Marketing functions.

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    That lofty place of "best practice" can sometimes seem very far away. Fortunately, amazing results can be generated by just getting "better." In this webinar, learn how to adapt best practices in less than ideal situations.

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    In recent years, inside sales has been changing dramatically and leading teams are now playing a much more strategic role. In this on-demand webinar, you'll learn new strategies and tactics for boosting inside sales' performance and contribution.

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