Sales Operations Best Practices, Research Reports, Training Courses and Webinars

SellingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

The Fundamentals of Sales Segmentation

Demystifying an Essential Ingredient for More Insightful and Actionable Sales Analysis

A solid understanding of segmentation is critical for anyone seeking to leverage data to improve the performance of their sales operation. With the proper segmentation models, you can identify hidden opportunities, highlight valuable improvements, and infuse key insights into your sales processes. That said, this crucial and foundational concept is often misunderstood and poorly applied. In this on-demand webinar, you'll learn about:

  • What segmentation is ultimately designed to do and why it provides such a powerful analytical foundation.
  • The key concepts and principles to keep in mind as you build new segmentation models or improve existing ones.
  • The different types of segmentation models you might need to employ to drive results in your sales operation.
  • Tips and suggestions for garnering organizational support and operationalizing the results of your efforts.

This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Advancing Your Career in Sales Operations

    There's never been a better time to be working in Sales Operations. But you can’t just sit back and hope that good things will happen. In this on-demand webinar, learn strategies and tactics for Sales Ops career development.

    View This Webinar

  • How to Accelerate "Land and Expand"

    Simply put, the faster and more consistently you can grow newly acquired customers, the more valuable your entire enterprise becomes. In this on-demand webinar, learn strategies and tactics other teams have utilized to improve "land and expand" performance.

    View This Webinar

  • Earning Sales Ops a Seat At the Table

    In this session, learn how leading teams have bridged the gap between just executing the plans that are handed down by others and actually having a hand in developing those plans in the first place.

    View This Webinar

  • A Better Approach to Incentivizing Sales Behaviors

    In this expert interview with Giles House of CallidusCloud, we discuss how companies are moving beyond simply managing their incentive plans more efficiently and are now seeking to use their data to design compensation plans that are significantly more effective.

    View This Interview