The One-Two Punch for Developing Stickier Accounts
Exploring a Research-Based Program for Improving Customer Retention and Loyalty
Today, most sales operations will acknowledge the critical importance of customer retention and loyalty. That said, it's not entirely clear to many groups what they should be doing about it. And as a result, there can be a lot of trial and error with little to show for the effort. In this Expert Interview, Rick Reynolds, the CEO of AskForensics, discusses the potential for a straightforward, research-based program for improving customer retention and account health.
This interview is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
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Targeting Your Most Profitable Prospects
In this tutorial, learn a six-step strategic process for increasing your odds of success in the marketplace by understanding which prospects you should target...and which ones you should avoid.
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Closing the Gap on Growing Existing Customers
Our research into leading sales operations shows that for most B2B companies, selling more to their current customers is a top priority. However, this research also exposes a mission-critical capability that most B2B sales operations are admittedly lacking.
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How to Accelerate "Land and Expand"
Simply put, the faster and more consistently you can grow newly acquired customers, the more valuable your entire enterprise becomes. In this on-demand webinar, learn strategies and tactics other teams have utilized to improve "land and expand" performance.
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The Negotiation Tactics Cheat Sheet
Study and internalize these descriptions to better understand and identify many of the most common negotiation strategies and tactics your team will likely encounter in the field.
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Managing Risk in Sales Ops
How to Be More Proactive About Mitigating Real and Perceived GTM Risks
