Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Should we be able to command a price premium for every value-gap we identify?
• Why is customer retention so much more important in B2B than in B2C?
• What's a typical ratio of Sales Ops headcount to Sales headcount?
• Why are the early signs of customer defection so difficult to spot?
• What’s the difference between “hard” and “soft” value-drivers?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?