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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are the different types of sales training we need to be aware of?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • What are the primary components of an effective sales strategy?
  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • Why is customer retention so much more important in B2B than in B2C?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • What are the different buyer types we might be negotiating with?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?

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