Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can we use our existing sales funnel stages for optimization purposes?
• How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
• Why is customer retention so much more important in B2B than in B2C?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What's the difference between "explicit" and "latent" demand?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Are marketing automation tools really all that? What can and can't they do, really?
• What’s the difference between “hard” and “soft” value-drivers?
• Where Should Sales Ops Report To, or Up Through?
• Should Sales Ops Be Distributed or Centralized?