Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between "explicit" and "latent" demand?
• What do close rates have to do with lead generation?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What if our competitors are outperforming us on every value-driver that really matters?
• How can we see the customer spend that we aren't getting?
• Should I share the results of our marketing research with the sales team?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What are some typical things that can hurt lead generation?