Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we spot a potential customer defection early enough, can we turn it around?
• Once I understand the untapped potential in each account, what can I do with the information?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• When conducting research interviews, how many should we try to conduct?
• What's the difference between defection detection and customer retention?
• Should Sales Ops and Marketing Ops be combined? Is this common?
• What are the different buyer types we might be negotiating with?
• Why are the early signs of customer defection so difficult to spot?
• How are B2B sales operations using predictive analytics?
• What is a "Steady State" customer defection and how do I spot it?