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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • How can pricing and discounting affect lead generation?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What do close rates have to do with lead generation?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • Won't sales managers know which skills need shoring up amongst their reports?
  • How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
  • Who should be responsible for cultivating leads?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • How do we get organizational support for tightening up our targeting criteria?

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