Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we hire experienced reps, shouldn't they already know what to do?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What's a "bounce-back" offer and when would I want to use one?
• Are marketing automation tools really all that? What can and can't they do, really?
• Why shouldn't we just focus our attention on our largest customers?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• Why is customer retention so much more important in B2B than in B2C?
• To be most effective, which major growth drivers should we be focusing on?
• Who should be responsible for cultivating leads?