Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why are the early signs of customer defection so difficult to spot?
• Are most strategic, "next level" Sales Operations groups found in large companies?
• How can we see the customer spend that we aren't getting?
• Won't sales managers know which skills need shoring up amongst their reports?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• What are the different types of sales training we need to be aware of?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Any ideas for teaching our salespeople how to deal with Procurement?
• What's the difference between defection detection and customer retention?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?