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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Who cares "how" we hit the numbers, as long as we hit them?
  • Should I give my salespeople a specific price, or is a range OK?
  • How can we see the customer spend that we aren't getting?
  • What's the difference between a "defined" and "undefined" market?
  • What’s the difference between “hard” and “soft” value-drivers?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • Should Sales Ops Be Distributed or Centralized?
  • What should I do with the leads that sales people disqualify?
  • Where Should Sales Ops Report To, or Up Through?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Answering Three Questions to Enable Change

    Driving change in a sales organization can be a struggle and a challenge--and failure is all too common. In this tutorial, learn a more effective approach for championing new solutions in sales environments.

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  • Preventing Bad Deals Before They Happen

    After-the-fact corrective actions will do little to prevent the bad deals from happening again. Stop treating the symptoms. This diagnostic shows how to identify and correct the underlying root-causes of problems and issues.

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  • Getting Sales to Sell on Value

    Most B2B sales organizations are talking a good game about value selling. But beyond the talk, are they taking the right steps to make value selling a reality? In this expert interview, Julie Thomas discusses what it really takes to sell on value and generate significant results.

    View This Interview

  • Why Sales Ops Initiatives Fail

    Some sales ops initiatives just don’t work out as planned—they either struggle to produce worthwhile results or they fail outright. So, how do we avoid making the same mistakes that have derailed other initiatives?

    View This Webinar