Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What’s wrong with "management by result"?
- Can modeling account potential help me with forecasting?
- Are marketing automation tools really all that? What can and can't they do, really?
- How can pricing and discounting affect lead generation?
- How do I know if my value messages are really "strategic"?
- Why don't great salespeople make great sales managers?
- What do close rates have to do with lead generation?
- How are B2B sales operations using predictive analytics?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- When conducting research interviews, how many should we try to conduct?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
Your marketing materials are often the first things prospect see. Learn how to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even get a chance.
View This Guide -
Crafting Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.
View This Tutorial -
Selling Value More Confidently in Seven Steps
Salespeople need to be confident in themselves and in the value of the offerings they’re representing. This tutorial helps you give your sales team the confidence they need to sell effectively while maximizing revenue and margin.
View This Tutorial -
Prepping for the Next Sales Crisis
When the 'stuff' hits the fan, some companies will overreact and make things worse. So how should you respond when something disruptive happens? And how do you prepare for the next crisis?
View This Webinar
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Earning Sales Ops a Seat At the Table
Elevating the Role of Sales Ops To the Highest Levels of Corporate Decision-Making
