Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Where Should Sales Ops Report To, or Up Through?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- Aren't people usually the root-causes behind most sales and marketing problems?
- How would we modify our systems to incorporate our sales training?
- My company seems to love platitudes. How do I get others to focus on real messages?
- Who should be responsible for cultivating leads?
- Once I understand the untapped potential in each account, what can I do with the information?
- How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
- What's a "bounce-back" offer and when would I want to use one?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
Your marketing materials are often the first things prospect see. Learn how to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even get a chance.
View This Guide -
Crafting Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.
View This Tutorial -
Where To Find 36% More Revenue
New research shows that even the best-run companies have huge pockets of revenue and profit they just can't see. In this Expert Interview, we discuss what leading companies are doing to capture these "hidden" opportunities.
View This Interview -
The Fundamentals of Effective Sales Analysis
In this on-demand training webinar, we share the fundamental concepts and principles behind effective sales analysis, expose the critical building blocks that need to be in-place, and walk through a basic analysis example to pull everything together.
View This Webinar
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Digital First Sales Operations
Optimizing Sales Capabilities for the Modern Digital Landscape
