Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- To be most effective, which major growth drivers should we be focusing on?
- How do you make sure improvements stick and don't go back to normal?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
- What's the difference between sales enablement and sales effectiveness?
- What's the difference between lead generation and cultivation?
- My company seems to love platitudes. How do I get others to focus on real messages?
- How can pricing and discounting affect lead generation?
- Any ideas for teaching our salespeople how to deal with Procurement?
- If we spot a potential customer defection early enough, can we turn it around?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
Your marketing materials are often the first things prospect see. Learn how to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even get a chance.
View This Guide -
Crafting Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.
View This Tutorial -
Effective Sales Enablement
The concept of "sales enablement" can be somewhat confusing. While there are different definitions, our research has identified a number of core themes and best practices that spell success.
View This Webinar -
Negotiating Profitable Deals
Everything comes to a head when your sales team negotiates a deal. You want to win, but you don't want to leave money on the table. So, how do you help your sales team to become better negotiators, so they win the deals they should, at the right price?
View This Webinar
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Enabling Intelligent Growth
Delivering on Growth Imperatives While Protecting Sales Performance
