Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• How do we get organizational support for tightening up our targeting criteria?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
• How would we modify our systems to incorporate our sales training?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Should Sales Ops Be Distributed or Centralized?
• How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?