Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Why shouldn't we just focus our attention on our largest customers?
- How do I know if my value messages are really "strategic"?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- Our whitepapers aren't generating very many leads. Any suggestions?
- Who cares "how" we hit the numbers, as long as we hit them?
- We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
- How would we modify our systems to incorporate our sales training?
- What's the difference between defection detection and customer retention?
- How are B2B sales operations using predictive analytics?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
Your marketing materials are often the first things prospect see. Learn how to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even get a chance.
View This Guide -
Crafting Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.
View This Tutorial -
Inside the New Science of Sales
Leading teams are using data-science to great effect. But all the esoteric talk and technical jargon can be very confusing. In this session, we boil down the core concepts and processes that matter most.
View This Webinar -
B2B eCommerce Channel Pricing Practices
Market dynamics have kicked B2B ecommerce trends into high gear. In this session, we dispel eight myths of B2B ecommerce and explore ten critical strategic pricing principles you'll want to embrace.
View This Webinar
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