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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • What kinds of things should a Sales Ops group be focusing on?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • How Should a Sales Ops Function Be Structured?
  • What’s the difference between “hard” and “soft” value-drivers?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What's the difference between lead generation and cultivation?
  • Where Should Sales Ops Report To, or Up Through?

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