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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What are some typical things that can hurt lead generation?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Shouldn't product training count as sales training?
  • How are B2B sales operations using predictive analytics?
  • Should I give my salespeople a specific price, or is a range OK?
  • What's the difference between a "defined" and "undefined" market?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?

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