Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- My company seems to love platitudes. How do I get others to focus on real messages?
- How would we modify our systems to incorporate our sales training?
- How is marketing automation different from CRM or sales force automation?
- What's the difference between sales enablement and sales effectiveness?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- What's the problem with using BANT for prospect qualification?
- Why shouldn't we just focus our attention on our largest customers?
- Are most strategic, "next level" Sales Operations groups found in large companies?
- Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
- What's the difference between a "defined" and "undefined" market?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Competitive Insights for More Strategic Selling
For strategic selling, playing against your competitors' features, functions, and price-points isn't enough. This video guide explains how to win more often by gaining a much deeper understanding of your competitors.
View This Guide -
How to Avoid Guesswork in Value-Based Selling
Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.
View This Tutorial -
Seven Steps to Identify and Capture Your Value
With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.
View This Guide -
Finding Margin Leaks in Your Sales Processes
Of course, every sale is the result of a process. And with any process, the quality of the final product is influenced by the raw materials. This diagnostic helps improve revenues and margins by identifying the root-causes of erosion in your sales processes.
View This Diagnostic
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Aligning Sales Ops to Business Strategy
Driving Sales Performance Within the Context of the Overall Business
