Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are some typical things that can hurt lead generation?
• What's the difference between "explicit" and "latent" demand?
• How Should a Sales Ops Function Be Structured?
• How do we get organizational support for tightening up our targeting criteria?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• Who cares "how" we hit the numbers, as long as we hit them?
• How do we know what tweaks to make in the various stages of our funnel?
• Can we use our existing sales funnel stages for optimization purposes?