Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Won't sales managers know which skills need shoring up amongst their reports?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Why would a B2B customer defect if they are saying they're satisfied?
• How do we get organizational support for tightening up our targeting criteria?
• What is a "Mix Shift" customer defection and how do I spot it?
• How can we see the customer spend that we aren't getting?
• How can I tell if a customer is defecting early enough to do something about it?
• What’s wrong with "management by result"?