Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
• What's the difference between lead generation and cultivation?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Should I share the results of our marketing research with the sales team?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• What do close rates have to do with lead generation?
• How do you make sure improvements stick and don't go back to normal?
• What's the difference between defection detection and customer retention?
• What's a good cost-per-lead? Are there any benchmarks?