Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between lead generation and cultivation?
• Won't sales managers know which skills need shoring up amongst their reports?
• How can we see the customer spend that we aren't getting?
• What kinds of things should a Sales Ops group be focusing on?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• My company seems to love platitudes. How do I get others to focus on real messages?
• How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
• Should Sales Ops and Marketing Ops be combined? Is this common?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?