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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are the different types of sales training we need to be aware of?
  • Can we use our existing sales funnel stages for optimization purposes?
  • What's a "bounce-back" offer and when would I want to use one?
  • How do you make sure improvements stick and don't go back to normal?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • To be most effective, which major growth drivers should we be focusing on?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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