Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's the difference between a "defined" and "undefined" market?
- My company seems to love platitudes. How do I get others to focus on real messages?
- What do close rates have to do with lead generation?
- What are the main reasons sales training doesn't stick over time?
- If we hire experienced reps, shouldn't they already know what to do?
- Shouldn't product training count as sales training?
- How do you make sure improvements stick and don't go back to normal?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- Should Sales Ops Be Distributed or Centralized?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Crafting Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.
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How to Avoid Guesswork in Value-Based Selling
Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.
View This Tutorial -
Seven Steps to Identify and Capture Your Value
With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.
View This Guide -
Selling Your Sales Ops Initiatives
With a positive economic outlook, companies today are much more willing to invest in their capabilities and infrastructure. How should you craft, package, and pitch your initiative to get the go-ahead from management?
View This Webinar
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Aligning Sales Ops to Business Strategy
Driving Sales Performance Within the Context of the Overall Business
