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Maximizing the Effectiveness of Sales Training

Proven Strategies and Steps for Developing a Sales Training Program That Actually Works for Your Business

In this recorded training session, we expose the pervasiveness of problems with sales training, dig into the underlying causes of inaction and lack of long-term "stickiness", and we explore how the right decisions early on can make all the difference as to whether your program succeeds or fails.

  • The three big reasons sales training doesn't stick --- two you might suspect, and one that doesn't get much attention.
  • The fundamental process steps that help ensure your training program has stickiness and relevance built right in.
  • The one process step that can make or break your program --- getting this decision right is more than half the battle.
  • How to infuse and inject the training into the DNA of your sales organization and the mechanics of your operation.

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